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We let the metrics guide all decisions in our email marketing strategy and Klaviyo is making these efforts easy and worthwhile. We use A/B testing on just about everything when it comes to email marketing. You could also segment your audience into most frequent buyers to target flows to increase the Average Order Value by pre-empting their next purchase. This helps in identifying who your high rollers are so that you can target them with VIP offers, for example. You can predict the purchase date for each customer and the future spending of your customers. There is so much that one can do with data science in Klaviyo. You can create your own custom reports or use the ones offered to you by Klaviyo. While most ESPs do offer some sort of analytics or reporting, we have found that Klaviyo has certainly focused its efforts to ensure the data science is quick and easy for their users. Having lots of unengaged people on your list hurts your efforts to reach those that actually do want to receive your emails. This helps improve the deliverability score with Email Service Providers. One of the ways to use this dynamic segmentation, and something that we do at Blend with every single one of our Klaviyo clients, is audience suppression.

Klaviyo offers dynamic segmentation which means that you don't need to worry about manually updating these. You can segment your audience based on a multitude of things, like:

With Klaviyo, the sky's the limit when it comes to segmentation. Dynamic Segmentation (and segmentation in general with Klaviyo) These are five of our favourite Klaviyo features:ġ. Klaviyo clearly comes out tops when it comes to eCommerce email marketing tools. Possibly the best analytics and reporting.Audience segmentation (including dynamic audience segmentation).Here is a list of what Klaviyo DOES do that differs from Omnisend, Mailchimp and other Email marketing CRM tools: Unlike other email marketing tools, Klaviyo does not limit the key features you would have access to regardless of your audience size. This plan includes sent time optimization, behavioral targeting, and dynamic content.įor $299, you get to email an unlimited audience, you get access to multivariate testing and comparative reporting.

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Mailchimp's free plan works for up to 2000 contacts but only allows one audience.įor $9.99, you can email up to 50000 people with a maximum of 3 audiences and you can implement A/B testing.įor $14.99, you can email up to 100000 people with a maximum of 5 audiences.

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On the Pro Plan with Omnisend, you qualify for the same benefits as the Standard Plan as well as Facebook Custom audience, web push notification and 'advanced reporting'. On the Standard Plan ($16/month), you get 15000 emails per month including email automations and audience segmentation. This plan doesn't allow for segmentation of your audience either. You can send email campaigns but you can't send any automations. Omnisend is free for up to 15000 emails per month. Klaviyo also offers fantastic analytics as well as A/B testing, but more on this shortly. * This plan is limited to sending 500 emails per monthĪside from the Free plan on Klaviyo, you would qualify for unlimited emails regardless of the size of your audience.

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You can find the full breakdown of the pricing for Klaviyo here: Audience Size But what does it cost? What is the pricing structure because we know you'll want to weigh this up to see if the investment will be worthwhile? Klaviyo works on a sliding scale increasing as the number of your audience grows.

17% increase in Conversion Rate of Emails.

Klaviyo is a cloud-based email marketing solution for eCommerce businesses that enables its clients to send out highly targeted campaigns and automations.įor one client in particular, after a short 12 months of managing their Klaviyo email marketing, we were able to achieve the following results: We've had phenomenal success with our clients when introducing them to the magic that is Klaviyo. It's no secret that here at Blend we are major Klaviyo fans (and for good reason).

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